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Regional Marketing Manager - Western Europe, HST

Req # JR - 195149 Location Reading, England, United Kingdom Job Category Marketing Date posted 01/19/2026
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Regional Marketing Manager - Western Europe, HST

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This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Your Role at Baxter

This is where your ideas lead to success

As a Regional Marketing Manager , you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Your Team

We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day.

As a large, multinational organization, you have the opportunity to expand your knowledge through collaboration with a variety of individuals, exposure to different facets of our portfolio, and a supportive leadership team that encourages ongoing development.

From your leaders to your peers, we operate as a team. We are focused on delivering for our patients and the business. We continue developing digital tools to enable efficiency and support a variety of learning and development opportunities.

We are seeking an experienced Regional Marketing Manager to lead the marketing efforts for the HST (Healthcare Solutions and Technologies) segment in Western Europe, with a focus on the Surfaces, Safe Patient Handling, and Stretchers product lines.

The successful candidate will be responsible for developing and implementing marketing strategies to drive profitable business growth, increase brand awareness, and enhance customer engagement in the region.

Products include: Stretchers, Safe Patient Handling and Surfaces

What you'll be doing

Strategic Planning and Execution

  • Lead the portfolio profitability and drive portfolio rationalization where required
  • Conduct market research and analysis to identify trends, opportunities, and challenges in the Western European HST market

Product Marketing

  • Develop and implement product marketing plans for Surfaces, Safe Patient Handling, and Stretchers product lines, including product launches, promotions, and campaigns
  • Create and lead product content, including product descriptions, datasheets, and case studies
  • Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements
  • Act as second line support for local tender submission to ensure HST solutions are positioned in the best possible way

Promotional support

  • Develop and distributor support tools and materials to ensure maximum effectiveness for distributor partners
  • Work with install base data and the service organization to find opportunities for repair and upgrade for customers wishing to maintain their current fleets

Budgeting and Reporting

  • Handle regional marketing budget and ensure effective allocation of resources
  • Develop and track key performance indicators (KPIs) to measure marketing performance and value
  • Provide regular marketing reports and insights to partners, including sales, product management, and global marketing teams

Stakeholder Management

  • Collaborate with internal team members, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
  • Develop and maintain relationships with external stakeholders, including customers, partners, and industry partners

What you'll bring

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of experience in marketing, with a focus on B2B marketing and product marketing
  • Consistent track record of success in developing and delivering marketing strategies that drive business growth and increase brand awareness
  • Strong understanding of the Western European HST market and industry trends
  • Excellent communication, project management, and analytical skills
  • Ability to work independently and collaboratively as part of a global team
  • Fluency in English, with proficiency in additional European languages a plus

What are some of the benefits of working at Baxter?

  • Professional development opportunities
  • Pension
  • High importance placed on work life balance
  • 25 days annual leave (increasing with service)

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#IND-UKCOM

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Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Address

Explore this location Spur A - 2nd Floor, Reading International Business Park
Basingstoke Road
Reading
West Berkshire
RG2 6DH
United Kingdom Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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