Regional Marketing Manager - Western Europe, HST

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Your Role at Baxter

This is where your ideas lead to success

As a Regional Marketing Manager , you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Your Team

We develop quality products with the patient in mind, so our marketing efforts are also patient-centric. That means you can be proud of our work and the value we provide to people every day.

As a large, multinational organization, you have the opportunity to expand your knowledge through collaboration with a variety of individuals, exposure to different facets of our portfolio, and a supportive leadership team that encourages ongoing development.

From your leaders to your peers, we operate as a team. We are focused on delivering for our patients and the business. We continue developing digital tools to enable efficiency and support a variety of learning and development opportunities.

We are seeking an experienced Regional Marketing Manager to lead the marketing efforts for the HST (Healthcare Solutions and Technologies) segment in Western Europe, with a focus on the Surfaces, Safe Patient Handling, and Stretchers product lines.

The successful candidate will be responsible for developing and implementing marketing strategies to drive profitable business growth, increase brand awareness, and enhance customer engagement in the region.

Products include: Stretchers, Safe Patient Handling and Surfaces

What you'll be doing

Strategic Planning and Execution

• Lead the portfolio profitability and drive portfolio rationalization where required
• Conduct market research and analysis to identify trends, opportunities, and challenges in the Western European HST market

Product Marketing

• Develop and implement product marketing plans for Surfaces, Safe Patient Handling, and Stretchers product lines, including product launches, promotions, and campaigns
• Create and lead product content, including product descriptions, datasheets, and case studies
• Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements
• Act as second line support for local tender submission to ensure HST solutions are positioned in the best possible way

Promotional support

• Develop and distributor support tools and materials to ensure maximum effectiveness for distributor partners
• Work with install base data and the service organization to find opportunities for repair and upgrade for customers wishing to maintain their current fleets

Budgeting and Reporting

• Handle regional marketing budget and ensure effective allocation of resources
• Develop and track key performance indicators (KPIs) to measure marketing performance and value
• Provide regular marketing reports and insights to partners, including sales, product management, and global marketing teams

Stakeholder Management

• Collaborate with internal team members, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans
• Develop and maintain relationships with external stakeholders, including customers, partners, and industry partners

What you'll bring

• Bachelor's degree in Marketing, Business, or related field
• Minimum 5 years of experience in marketing, with a focus on B2B marketing and product marketing
• Consistent track record of success in developing and delivering marketing strategies that drive business growth and increase brand awareness
• Strong understanding of the Western European HST market and industry trends
• Excellent communication, project management, and analytical skills
• Ability to work independently and collaboratively as part of a global team
• Fluency in English, with proficiency in additional European languages a plus

What are some of the benefits of working at Baxter?

• Professional development opportunities
• Pension
• High importance placed on work life balance
• 25 days annual leave (increasing with service)

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Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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