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Market Manager - Bed Frame, Surface and Safe Patient Handling

Req # 204068 Location Reading, England, United Kingdom Job Category Marketing Date posted 07/14/2026
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Market Manager - Bed Frame, Surface and Safe Patient Handling

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This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Location: Remote (with regular domestic travel)

Job Summary:

We are seeking a highly experienced, commercially driven Marketing Manager with a strong background in medical devices and go-to-market execution, ideally within patient monitoring or acute care solutions. In this role you operate as a business leader and sales partner for the bed frame, surface and safe patient handling segment of Baxter’s Care & Connectivity Solutions. The ideal candidate will bring a blend of marketing expertise and sales acumen, and be responsible for developing and executing marketing strategies to drive business growth, defend market share, increase brand awareness, and enhance customer engagement.

Products include:

Key Responsibilities: Bed frames, surfaces and safe patient handling.

Strategic Planning and Execution

Develop and execute country marketing strategies to achieve business objectives, aligned with WEU marketing initiatives Work alongside regional marketing, and other in country functions to develop and execute product launch activities to support growth for direct and in direct markets. Act as a strategic partner to the sales organization Work alongside cluster Medical Affairs and the regional organisation to continue the development of clear evidence supporting the clinical challenges the portfolio addresses Ensure the product value propositions align with the wider Baxter connected care narrative around connected clinical and caregiver workflows Conduct market research and analysis to identify trends, opportunities, and challenges in the domestic bed frame, safe and safe patient handling market Collaborate with cross-functional teams, including sales, Clinical Therapy, Connectivity Finance, Technical Service, Digital Service and Customer Service, to ensure alignment and effective execution of marketing plans

Product Marketing

Develop and execute product marketing plans for Connected Frames and Bed Platforms, including product launches, promotions, and campaigns Create and manage product content, including product descriptions, datasheets, and case studies Build and champion guided buying and selling stories, decision support to ensure the right solution is positioned for the right customer need Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements Act as support for local tender / framework submissions to ensure responsible solutions are positioned in the best possible way, and to give customers a compliant route to purchase. Support key deals and customer negotiations Support with key identified commercial deals and customer negotiations Support with pricing strategy for responsible product portfolio’s Working alongside event management on local in country congresses and also to activate Baxter held events for appropriate clinical and non-clinical topics.

Digital Marketing and E-commerce

Work with the digital function to develop and execute digital marketing strategies to drive sales growth and increase brand awareness within country, including, Email marketing and lead nurturing.

Content Marketing and Thought Leadership

Develop and execute content marketing strategies to establish the company as a thought leader in the bed frame, surface and safe patient handling market, including:

Content and evidence creation

Whitepapers and e-books

Webinars and video content

Case studies and customer success stories

Collaborate with the content team to ensure high-quality, engaging content that resonates with target audiences .

Analytics and Performance Measurement

Develop and execute analytics and performance measurement strategies to track and optimize marketing efforts, including:

Campaign tracking and attribution modelling

Customer journey mapping and analysis

ROI analysis and budget allocation

Power BI and SDFC reporting

Stakeholder Management

Collaborate with cross-functional teams, including sales, Clinical Therapy, Connectivity Finance, Technical Service, Digital Service and Customer Service, to ensure alignment and effective execution of marketing plans Develop and maintain relationships with external stakeholders, including customers, partners, and industry experts Represent the company at industry events and conferences, as required

Requirements:

Bachelor’s degree in marketing, Business, or related field is preferred Currently operating in a marketing position, focussing on medical devices. It is preferred to have experience in the hospital bed or pressure area care market, including total bed management / managed equipment services. Proven track record of success in developing and executing marketing strategies that drive business growth and increase brand awareness in direct and in direct markets Strong understanding of the UK and Ireland healthcare market / systems, along side Strong experience in NHS procurement processes and purchasing frameworks Ability to position solutions in value-based procurement environments Excellent communication, project management, and analytical skills Ability to work independently and collaboratively as part of a country and regional team.

Preferred Qualifications:

Degree in Marketing, Business, or related field Experience in the healthcare industry or a related field Demonstrated experience working closely with sales teams, or prior experience in a commercial/sales role, is strongly preferred. Familiarity with marketing automation tools and CRM systems Experience with e-commerce platform management and optimization

What We Offer:

Competitive salary and benefits package Opportunity to work with a global leader in the healthcare industry Collaborative and dynamic work environment Professional development and growth opportunities Flexible work arrangements, including remote work options.

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Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Address

Explore this location Spur A - 2nd Floor, Reading International Business Park
Basingstoke Road
Reading
West Berkshire
RG2 6DH
United Kingdom Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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