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Associate Manager, Marketing

Req # 205742 Location Minato, Tokyo, Japan Job Category Marketing Date posted 08/13/2026
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Associate Manager, Marketing

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This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Job Summary

  • The Marketing Associate Manager is responsible for driving the growth of the Front Line Care (FLC) business in Japan through strategic product marketing, market intelligence, and close collaboration with Global Marketing.
  • Working closely with the FLC Business Lead, this role supports new product introductions, product lifecycle management, and commercialization activities. By providing customer insights, competitive intelligence, and market analysis, the Marketing Associate Manager ensures that business decisions are data‑driven and aligned with market needs.
  • This position acts as the voice of the Japanese market within Global Marketing, shaping portfolio development and ensuring strategies resonate locally. The role also includes Key Opinion Leader (KOL) engagement, congress planning, scientific marketing, communications, and sales enablement through training and marketing tools.

Essential Duties and Responsibilities

Product Marketing

  • Develop and execute marketing plans aligned with the FLC business strategy.
  • Support product lifecycle management and new product launches in collaboration with Global Marketing and cross‑functional teams.
  • Prepare launch materials, campaigns, and portfolio development plans.
  • Identify new business opportunities and contribute to portfolio expansion.

Global Marketing Collaboration

  • Serve as the primary liaison with Global Marketing for product activities.
  • Provide customer feedback and market insights from Japan.
  • Adapt global strategies and promotional materials for the Japanese market.
  • Participate in product launch planning and global marketing meetings.

Market Research

  • Conduct market research to capture customer needs, market trends, and competitor activities.
  • Gather insights through customer visits and field activities.
  • Analyze sales and market data to support strategic decisions.
  • Deliver regular market reports and presentations.

KOL and Marketing Activities

  • Build and maintain strong relationships with Key Opinion Leaders.
  • Support congresses, exhibitions, educational events, and marketing programs.
  • Develop marketing materials and sales tools.
  • Contribute to clinical and scientific marketing initiatives.

Sales Support

  • Provide product training and marketing support for sales teams and distributors.
  • Develop sales tools and customer presentation materials.
  • Support promotional campaigns and product launches.

Business Support

  • Prepare monthly marketing reports and updates.
  • Support forecasting, pricing analysis, and marketing projects.
  • Collaborate with Sales, Operations, Regulatory, Quality, and other internal teams to achieve business objectives.

Other Responsibilities

  • Ensure compliance with company policies, industry regulations, and healthcare requirements.
  • Maintain knowledge of the Medical Device Fair Trade Code and relevant regulations.
  • Contribute to continuous improvement initiatives within the marketing organization.
  • Communicate effectively with internal and external stakeholders.
  • Travel domestically and internationally as required.
  • Perform other duties as assigned by the FLC Business Lead.

Reporting Structure

  • Reports to: FLC Business Lead
  • Works closely with: Global Marketing, Sales, cross‑functional teams, Key Opinion Leaders, distributors, healthcare professionals

Education and Experience Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field required
  • Minimum 5 years of experience in medical device marketing, product management, or commercial functions
  • Experience supporting new product launches or commercialization activities preferred
  • Experience conducting market research and competitive analysis
  • Experience working with healthcare professionals, distributors, or dealer networks
  • Experience supporting congresses, KOL engagement, or scientific marketing activities preferred
  • Intermediate English proficiency preferred; business‑level proficiency is a plus
  • Willingness to travel domestically and internationally

Qualifications and Skills

  • Strong background in product marketing, market research, or related commercial functions
  • Analytical mindset with strong project management skills
  • Excellent communication, presentation, and interpersonal skills
  • Ability to collaborate effectively with Global Marketing and cross‑functional teams
  • Business‑level English communication skills
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word)
  • Self‑motivated, customer‑focused, and results‑oriented
  • Strong organizational skills with the ability to manage multiple priorities
  • Team player with a proactive attitude and high level of integrity

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Address

Explore this location 30F Granpark Tower, 3-4-1 Shibaura
Minato-ku, Tokyo
108-0023
Japan Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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