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International Marketing Manager

Req # JR - 185638 Location Reading, England, United Kingdom Job Category Marketing Date posted 11/04/2025
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

International Marketing Manager

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This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Your Role at Baxter

What you'll be doing

As an International Marketing Manager, for our Front Line Care business, you play an essential role as an advisor to the commercial and upstream marketing team and executives by providing local insights, serving as a liaison with the global team, and assisting with portfolio optimization for key markets.  For select markets and strategic projects, you will facilitate commercial excellence and growth leveraging local resources.  As strategic opportunities arise, you will analyze external market and competitive dynamics to support commercial growth. You will also regularly disseminate results, insights and implications to your key partners within the business and executives at Baxter.

Responsibilities

Strategic Leadership (30%)

Portfolio Optimization: Analyze data to identify opportunities to streamline the market offering to improve results. Correlate data with qualitative feedback, channel performance, and business support metrics to develop a robust perspective. Communicate results to leadership.

Market Insight: Proactively track key market trends for selected geographies and monitor competitive movements for prioritized portfolios.

Corporate Development: Provide regional expertise for Inorganic Business Development opportunities in new, adjacent product categories as needed.

Leadership: Maintain strong global and regional relationships with relevant marketing and support functions within Baxter. Provide best practices as required.

Performance Metrics: Evaluate and provide metrics, opportunities for improvement back to colleagues on a periodic basis.

Commercial Execution (70%)

Drive Growth: Collaborate with selected markets to drive growth strategies, along with regional commercial team. Develop business plans to drive market development growth.

Enhance selling capabilities: Provide coaching to the team on how to optimize business portfolio across marketing pillars. Maintain metrics, help needed, and open communication to drive results.

Implement clinical selling: Work with commercial team closely to provide execution support to better utilize sales aids and medical publications; provide sales support and evaluate strategies

Execute optimized portfolio: Support the execution of commercial business portfolio optimization. Prioritize commercial opportunities, align strategically which are most critical, build development plans in conjunction with the region, and sponsor implementation.

Customer Intimacy: Proactively work with commercial team for key customer visits and developing KOL relationships

What you'll bring

  • Bachelor’s degree is required, with emphasis in business preferred. MBA desired
  • 7-10 years relevant professional business experience
  • Expertise in marketing and branding concepts, with an advanced understanding of the product development and commercialization process that incorporates customer requirements.
  • Successful track record of leading multiple projects simultaneously, with the ability to work independently, show initiative, and serve as a thought leader.
  • Experienced in commercial enablement, ability to create and execute commercial strategies
  • Demonstrated proficiency to clearly and concisely communicate, both written and verbally, to all internal and client stakeholders at all levels.
  • Ability to deliver engaging, informative, well-organized presentation
  • Healthcare, medical device business environment and dynamics knowledge highly preferred
  • Collaborative approach and ability to engage with leaders across a variety of corporate functions, to understand category trends and dynamics
  • Ability to creatively and logically solve challenges and navigate roadblocks. Advocate for adopting innovative ways and ideas
  • Comfortable/thrives in constantly evolving situations, works well in non-hierarchical, proactive environment
  • Strong ownership mentality, maintains focus on driving projects to completion and delivering results
  • Ability to travel 25% of the time

“What are some of our benefits

 of working at Baxter?

  • Competitive total compensation package
  • Professional development opportunities
  • High importance placed on work life balance
  • Pension
  • Life Assurance

#IND-UKIRE

#JOBSIE

#IND-UKCOM

#IND-UKOPS

#LI-BAXGEN

#LI-LR1

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Address

Explore this location Spur A - 2nd Floor, Reading International Business Park
Basingstoke Road
Reading
West Berkshire
RG2 6DH
United Kingdom Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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