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Sr Manager, Commercial Marketing

Req # JR - 188182 Location Raleigh, North Carolina, United States Job Category Marketing Date posted 11/11/2025
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Sr Manager, Commercial Marketing

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This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Your Role at Baxter:

Baxter is advancing a connected ecosystem that surrounds the patient and the care team by integrating devices, identifying actionable insights and simplifying communications, helping providers impact workflow efficiencies and care outcomes.  Our mission is to save and sustain patient lives in all care environments.  At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Baxter’s Care Communications Group’s north star focuses on advancing care delivery through the real-time coordination of patient care.  Our right to win in this space is predicated on decades of performance and growth within the care communications space, focused on: nurse call, mobile care communications, mobile badge and hands free communications, medical device integration (connecting the bedside to the care giver, regardless of location), alerts and alarm management, and patient engagement. We are experiencing growth in our portfolio as we look to connect the digital ecosystem across healthcare facilities and across providers and care givers alike. We are seeking a commercial marketer whose experiences and skills combine to help position Baxter for continued growth now and into the future.

You’ll work with a team focused on:

  • Product launches, digital marketing campaigns, content creation, and sales enablement activities.
  • Strategic partnerships with clinical societies, key opinion leaders and other organizations.
  • Subject matter expertise on lead generation, market trends, voice of customer, and competitive activity.
  • Collaboration with sales teams to develop differentiated portfolio messaging and positioning to accelerate funnel momentum and to help accelerate wins and funnel throughput.
  • Education of the sales team on positioning, targeting, and market intelligence to support achievement of  financial goals.
  • Partnering with Marketing Communications to create or refresh sales tools, such as brochures or website content as necessary.
  • Support of customer interactions such as site visits, presentations / demos, and tradeshows.
  • Helping foster customer relationships to build case studies, testimonials, and reference materials.
  • Partnering with product management to share voice of customer and sales team feedback and understand development roadmap for Care Communications and help evolve the downstream marketing strategy accordingly.
  • Analyze the portfolio, product mix, account segmentation to identify opportunities for acceleration.
  • Partnering with cross-functional teams such as service, quoting, and clinical training to ensure commercial excellence.
  • Leadership of comprehensive branding and awareness campaigns designed to position our solutions within our industry, focused on thought leadership, education, and positioning of value aligned to capabilities.
  • Development of lead generation campaigns and the measurements of effectiveness (e.g., MQL/SAL metrics) Content development and rapid delivery aligned to the needs of sales and the business.
  • Coordination of social media and other marketing materials for use to fuel sales pursuits.
  • 3 days in office in Raleigh (NC) or Deerfield (IL) office.

What You’ll Bring:

  • Bachelor’s degree required, preference for Marketing, Business or related field
  • Minimum 8+ years professional experience in sales or marketing.
  • Medical Device or Healthcare experience is needed .
  • Strong communication, collaboration, presentation, and organizational skills.
  • Ability to analyze and find creative, innovative solutions to business challenges.
  • Experience as a cross-functional team member who can influence others to accomplish a common goal.
  • Digital literacy including Microsoft Office Suite and SalesForce.com.
  • Ability to travel ~30% of the time.

Your Location:

Ideally, the role is located near the famed Research Triangle Park in Raleigh, NC, one of the national hubs for HealthCare Technology. Or we may consider Deerfield IL

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $136,000 - 187,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Address

Explore this location 1501 Nowell Rd
Raleigh, NC 27607
United States of America Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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