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Medical Euipment Marketing Manager

Req # JR - 194274 Location Madrid, Madrid, Spain Job Category Marketing Date posted 03/05/2026
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Medical Euipment Marketing Manager

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This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

About the role

We’re now looking for an experienced Marketing Manager to lead the Western Europe strategy for our Connected Frames & Bed Platforms portfolio.

This is a strategic regional role where you will become the product leader, driving strategy, evidence‑generation, commercial impact, and product success end‑to‑end.

If you are entrepreneurial, commercially minded, and passionate about shaping the future of connected care, we’d love to meet you.

What you will be doing:

  • Develop and implement marketing strategy for the assigned portfolio, in alignment with global marketing initiatives, to drive sales growth and increase brand awareness across WE.
  • Lead product and portfolio marketing across WE, including launches, value propositions, promotional plans, buying/selling tools, and tender positioning.
  • Develop high‑quality product content, such as case studies, evidence summaries, whitepapers, and digital assets.
  • Drive digital marketing and lead‑generation programs, collaborating with digital and cluster teams on email nurturing, digital campaigns, and e‑commerce optimization.
  • Ensure the product value propositions align with the wider Baxter narrative around connected clinical and caregiver workflows.
  • Conduct market and customer insights activities to identify trends, clinical challenges, competitive landscape, and opportunities across WE market.
  • Partner cross‑functionally with Sales, Product Management, Medical Affairs, Customer Service, and Global Marketing to ensure cohesive execution and messaging.
  • Carry out analysis and reporting activities to measure performance, track marketing efforts and guide budget allocation.
  • Represent the portfolio externally by engaging customers, partners, industry experts, and attending key events or conferences where necessary.

What you will bring:

  • Bachelor's degree or equivalent experience in Marketing, Business, or related field.
  • Solid background in B2B product marketing, ideally in medical devices or healthcare technology, developing and implementing strategies that foster business expansion and improve brand recognition, including launches, strategy creation, and cross-market execution.
  • Experience with e-commerce platform management and optimization.
  • Experience handling budgets, setting priorities, and driving measurable results.
  • Familiarity with CRM tools (Salesforce preferred) and Power BI.
  • Motivated and accountable.
  • Fluency in English

Why do you want to work at Baxter?

  • Competitive total compensation package
  • Professional development opportunities
  • High importance placed on work life balance (Family Responsible Certificate EFR)
  • Flexible benefits (childcare vouchers, employee discounts, etc.)
  • Commitment to growing and developing an inclusive and diverse workforce

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Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Address

Explore this location Edificio Bruselas (2ª planta)
Block Avenida de Europa, 4
28108 Alcobendas, Madrid
Spain Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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