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Sr. Mgr, Marketing

Req # JR - 190271 Location Gurgaon, Haryana, India Job Category Marketing Date posted 12/23/2025
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Overview

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

  • Support for Parents

  • Continuing Education/ Professional Development

  • Employee Heath & Well-Being Benefits

  • Paid Time Off

  • 2 Days a Year to Volunteer

Success Profile

What makes a successful Marketing team member at Baxter? Take a look at some of the top traits we’re looking for and see if you’re a fit.

  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Sr. Mgr, Marketing

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This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Job Summary

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies for our product portfolio, driving market growth, and ensuring all initiatives align with strict regulatory guidelines. This role requires a strategic thinker with a strong product background, excellent communication skills, and a proven ability to collaborate cross-functionally to achieve business objectives.

Key Responsibilities:

Strategic Planning & Execution

• Develop and implement annual and long-term strategic marketing plans, including market segmentation, targeting, and positioning for new and existing medical devices.

• Lead the planning and execution of Go-to-Market (GTM) strategies for new product launches, collaborating with Clinical, Regulatory, and Sales teams.

• Conduct continuous market research, competitive analysis, and customer needs assessments to identify trends, opportunities, and threats.

• Manage the product lifecycle, including product discontinuation and transition plans.

Product & Portfolio Management

• Act as the market expert for assigned products, understanding technical specifications, clinical applications, and unique selling propositions (USPs).

• Develop core marketing materials, including brochures, presentations, digital content, case studies, and training materials for the sales team and Key Opinion Leaders (KOLs).

• Work with Clinical and Medical Affairs to generate and communicate clinical evidence supporting product claims and value propositions.

Regulatory & Compliance

• Crucially, ensure all marketing collateral, promotional activities, and digital content strictly comply regulations, industry guidelines and company policies.

• Liaise with the Regulatory Affairs and Legal teams to obtain necessary approvals for all public-facing materials.

Sales & Channel Support

• Collaborate with the Sales team to develop effective sales tools, presentations, and training programs to enhance market penetration and product knowledge.

• Monitor product performance, analyze sales data, and track Key Performance Indicators (KPIs) to evaluate the effectiveness of marketing campaigns and adjust strategies as needed.

• Manage relationships with Key Opinion Leaders (KOLs) and participate in major industry conferences, trade shows, and clinical events.

Financial Management

• Develop and manage the annual marketing budget, ensuring optimal resource allocation

Qualifications

Required Education & Experience

• Bachelor's Degree in Marketing, Business, or a related scientific/technical field. MBA preferred

• 10+ years of progressive marketing experience, with at least [5] years specifically in the Medical Device, Pharmaceutical, or Healthcare industry.

• Proven track record of successfully launching new products and developing effective marketing campaigns in a regulated environment.

Required Skills & Competencies

• Deep understanding of the medical device industry, hospital/clinic purchasing processes, and clinical workflows.

• Exceptional written and verbal communication skills, including the ability to present complex scientific/clinical data clearly and persuasively.

• Strong analytical skills with the ability to interpret market data, financial metrics, and sales figures to make data-driven decisions.

• Expertise in working within a regulatory framework and ensuring compliance.

• Excellent project management skills and the ability to manage multiple priorities in a fast-paced, cross-functional environment.

• Proficiency with CRM and marketing automation tools e.g., Salesforce

Work Environment

• This role requires approximately [10-30%] domestic and/or international travel to attend conferences, client meetings, and internal sales meetings.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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Address

Explore this location Baxter (India) Pvt. Ltd 5th Floor,Tower,' A, Building No.9, DLF Cyber City, DLF Phase - III
Gurgaon- 122002
Haryana
India Explore This Location

Hear from Our Employees

Our company is enriched by a diverse population of individuals in more than 100 countries that work to solve, innovate, manufacture and drive better healthcare options for patients around the world.

Meet Madhuri, Senior Manager, Product & Strategic Initiatives in India

“Being a marketer at Baxter is a great enabler and gives opportunities to develop and exercise strategic decision making, portfolio management, project management, new launch excellence, driving profitable growth and omnichannel marketing campaigns. Leaders here are approachable and receptive to new ideas. Baxter gave me an opportunity to drive strategic initiatives across the India organization in addition to my current marketing role.”

Meet Bethany, Marketing Director in the United States

“I find it very rewarding to manage a new product development project from initial concept through to seeing the first patients on the therapy. It makes it all worthwhile to hear how our products and therapies are positively impacting a patient and their family.”

Meet Claire, Marketing Manager in Singapore

“In my current marketing role at Baxter, I've gained different insights and skillsets, one of them being learning to look at things from different angles. From big picture to strategy implementation, my experience has allowed me to help the sales team connect the dots together effectively.”

Meet Sara, EMEA Digital Health Project Leader in Portugal

“As an Early Career Professional, I must say that Baxter truly allows you to develop your career. I started working at a national role and advanced into an EMEA role in Digital Health, early this year. Being able to collaborate on the strategy behind an effective digital transformation of the company, makes me believe on our mission every day, and be very proud to work at Baxter.”

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