Marketing Manager, Connected Cardiology

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Your role:

The manager, connected cardiac care, is a key role to help execute company growth strategies for the diagnostic cardiology and ECG management solutions in the US market. Reporting to the marketing director, US cardiac care solutions, this role will partner with marketing and sales teams to develop and execute marketing plans and programs for new and on-market connected cardiac care solutions that help us meet revenue and market share growth targets. In addition, this key position will be at the center of supporting the definition and implementation of commercial models that inform the 'One Cardiology' commercial strategy.

This commercial/downstream marketing role will support the US sales team as the internal product/business expert for ECG management (Epiphany Cardio Server) and Eli Link (diagnostic cardiology gateway software) products, as well manage reseller relationships for the portfolio.

What you'll be doing:

• Execute go to market strategy to increase adoption of cloud-based ECG management solutions for new and existing Cardio Server customers

• Lead strategic partnerships for connected cardiology to increase awareness and adoption of connected cardiology solutions

• Serve as regional business expert of cardiology connectivity and service solutions, executing and supporting product, positioning, promotion, pricing initiatives to support the US sales team

• Identify and implement new 'one cardiology' business models that support pull-through of the total cardiology portfolio (device, software services)

• Create and execute product launch and go to market plans to support new product and feature releases of ECG management and connectivity products

• Establish customer reference sites, evidence-based proof points, and testimonials of product value propositions for Epiphany Cardio Server ECG management solutions

• Develop sales training to enable field sales team to understand connected ECG workflows and help them articulate key clinical, economic, and financial benefits of connected cardiology solutions

• Partner with global marketing and enterprise connectivity teams to evaluate business model for primary care ECG management solutions

• Partner with marketing communications team to develop communications materials, demand generation programs, and product support materials value propositions for category

What you'll bring:

• Bachelor’s degree in marketing or related field. MBA preferred

• 5 years of experience in marketing, product management, Healthcare IT, or related field

• Strong financial and analytical skills including Microsoft Office Excel

• Solid experience using analytical techniques to develop strategic plans

• Excellent customer presentation skills and executive presence

• Ability to simplify and distill complex concepts

• Organized and able to manage multiple priorities effectively working with regional sales teams and all functional groups.

• Proven ability to take actions and implement effective solutions in a timely manner

• Knowledge of cardiology and diagnostic workflows preferred

• Healthcare IT and experience with SAAS-based products and pricing models preferred

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $112,000 to $154,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

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Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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