Regional Marketing Manager - Western Europe, HST Segment

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Reports to: Regional Marketing Director, HST Segment

Location: Remote (with regular travel to Western Europe)

Your role:

We are seeking an experienced Regional Marketing Manager to lead the marketing efforts for the HST (Healthcare Solutions and Technologies) segment in Western Europe, with a focus on the Surfaces, Safe Patient Handling, and Stretchers product lines. The successful candidate will be responsible for developing and executing marketing strategies to drive profitable business growth, increase brand awareness, and enhance customer engagement in the region.

Products include: Stretchers, Safe Patient Handling and Surfaces

Your Key Responsibilities:

Strategic Planning and Execution

• Develop and execute regional marketing strategies to achieve business objectives, aligned with global marketing initiatives

• Manage the portfolio profitability and drive portfolio rationalization where required

• Conduct market research and analysis to identify trends, opportunities, and challenges in the Western European HST market

• Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans

Product Marketing

• Develop and execute product marketing plans for Surfaces, Safe Patient Handling, and Stretchers product lines, including product launches, promotions, and campaigns

• Create and manage product content, including product descriptions, datasheets, and case studies

• Work closely with global and cluster product management to ensure product messaging and positioning are aligned with market requirements

• Act as second line support for local tender submission to ensure HST solutions are positioned in the best possible way

Promotional support

• Develop and distributor support tools and materials to ensure maximum effectiveness for distributor partners

• Work with install base data and the service organization to identify opportunities for repair and upgrade for customers wishing to maintain their current fleets

• Measure and analyze campaign performance, using data and insights to optimize future campaigns

Budgeting and Reporting

• Manage regional marketing budget and ensure effective allocation of resources

• Develop and track key performance indicators (KPIs) to measure marketing performance and ROI

• Provide regular marketing reports and insights to stakeholders, including sales, product management, and global marketing teams

Stakeholder Management

• Collaborate with internal stakeholders, including sales, product management, and customer service, to ensure alignment and effective execution of marketing plans

• Develop and maintain relationships with external stakeholders, including customers, partners, and industry experts

• Represent the company at industry events and conferences, as required

Your Profile:

• Bachelor's degree in Marketing, Business, or related field

• Minimum 5 years of experience in marketing, with a focus on B2B marketing and product marketing

• Proven track record of success in developing and executing marketing strategies that drive business growth and increase brand awareness

• Strong understanding of the Western European HST market and industry trends

• Excellent communication, project management, and analytical skills

• Ability to work independently and collaboratively as part of a global team

• Fluency in English, with proficiency in additional European languages a plus

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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