VP, Global Marketing - Infusion Therapies & Platforms

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Position Summary: The Vice President of Global Marketing for the Infusion Therapies & Platforms (ITP) business is a senior executive responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role leads the global upstream marketing and medical affairs team, ensuring alignment with business objectives while overseeing market research, digital marketing, content strategy, and campaign execution. It involves managing cross-functional teams, optimizing marketing budgets, and leveraging data-driven insights to enhance customer engagement and market positioning.  Strong expertise in emerging marketing technologies, analytics, and competitive analysis is essential to refine strategies and maximize ROI. Success in this role is measured by key performance indicators such as brand equity, lead generation, conversion rates, and overall market share expansion.

The Vice President of Global Upstream Marketing will lead the strategic development and execution of global portfolio strategies for Infusions Systems, IV Solutions, Clinical Nutrition, and Pharmaceuticals. This role is responsible for driving innovation, lifecycle management, and market expansion initiatives to ensure sustainable growth and competitive advantage. The VP will partner closely with R&D, Regulatory, Commercial, Business Development, and Supply Chain teams to drive innovation and deliver differentiated solutions that meet evolving customer needs and global healthcare trends.

Key Responsibilities:

Strategic Leadership

• Define and execute global upstream marketing strategy aligned with corporate objectives and market dynamics.

• Drive portfolio prioritization, investment decisions, and long-term growth planning for a $6B+ business.

• Lead global market assessments, competitive intelligence, and trend analysis to inform strategic direction.

Innovation & Lifecycle Management

• Oversee new product development pipeline, ensuring alignment with customer insights and clinical needs.

• Manage lifecycle strategies for existing products, including optimization, differentiation, and cost initiatives.

• Champion digital health integration and sustainability initiatives within the portfolio.

Cross-Functional Collaboration

• Partner with R&D and Business Development to shape innovation roadmap and accelerate time-to-market.

• Collaborate with regional marketing and commercial teams to ensure global strategies translate into local execution.

• Engage with regulatory, quality, and supply chain to ensure compliance and operational excellence.

Financial & Business Impact

• Own global ROI accountability for upstream marketing investments.

• Develop business cases for new product introductions and portfolio expansions.

• Monitor performance metrics and adjust strategies to achieve revenue and margin targets.

Leadership & Talent Development

• Build and lead a high-performing global marketing team.

• Foster a culture of innovation, collaboration, and customer-centricity.

• Mentor future leaders and drive organizational capability in strategic marketing.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or Life Sciences; MBA preferred.

• Experience:

  • 15+ years in marketing leadership roles within healthcare or life sciences.

  • Proven track record in upstream/global marketing for large portfolios ($1B+).

  • Expertise in IV therapies, clinical nutrition, and/or pharmaceuticals strongly preferred.

• Skills:

  • Strategic thinking and portfolio management.

  • Strong financial acumen and P&L management.

  • Exceptional leadership and stakeholder management skills.

  • Ability to navigate complex global regulatory environments.

  • Marketing expertise

  • Product Development and Design

  • Product Positioning

  • Value Proposition development

  • Data-Driven Decision Making (DDDM)

  • Product Vision

  • Voice of the Customer methodologies

  • P&L Management

  • Performance Analysis

  • Portfolio Planning

  • Target Audience Modeling

  • Use Case Identification

  • Continuous Improvement Strategies

  • Talent Development

• Soft Skills:

  • Important soft skills for this position include:

  • Strategic Thinking

  • Business Acumen

  • Decision Making

  • Collaboration

  • Innovation

  • Coaching

  • Articulation

  • Interpersonal Intelligence

  • Methodical approach

  • Evaluation abilities

  • Conversational Proficiency

  • Improvisation 

US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Know Your Rights: Workplace Discrimination is Illegal

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.