Associate Manager - Marketing and Competitive Intelligence

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

At Baxter, working here is more than a job—it’s a calling. Our mission to save and sustain lives brings us together and drives everything we do. Thank you for considering the next step in your career with us. Here, your work has purpose. Your ideas spark innovation. And your contributions help shape global healthcare for generations to come.

Your Role at Baxter

This is where your insights shape global strategy!

As the Associate Marketing Manager, Market & Competitive Intelligence (MICI) for the Global Infusion Therapies & Technologies (ITT) division, you are the strategic engine behind our understanding of markets, competition, and future opportunities. You will own the development of global market models, competitive intelligence frameworks, and insight platforms that guide upstream marketing, portfolio prioritization, innovation investments, and executive decision‑making.

You will partner closely with global marketing, regional commercial teams, R&D, strategy, and finance to deliver insights that influence Baxter’s portfolio direction across a $4B global business.

What you’ll be doing

Market Models

• Develop, maintain, and continuously refine global market size, share, and growth models across ITT categories—including IV solutions, clinical nutrition, infusion systems, digital platforms, and patient monitoring.

• Build robust top‑down and bottom‑up forecasts integrating third‑party data, regional inputs, customer insight, and macro‑market indicators.

• Conduct scenario modeling to evaluate the impact of regulatory, clinical, competitive, or economic shifts on future market outlooks.

• Own the long‑range market outlook to support strategic planning, portfolio prioritization, and financial modeling across global teams.

• Create clear, executive‑ready deliverables that translate complex data into strategic insight and recommendations.

Market & Competitive Intelligence (MICI)

• Build and maintain a comprehensive global database of market, technology, and competitive intelligence covering key players, emerging entrants, and category‑level dynamics.

• Deliver proactive, synthesized insights that highlight opportunities, threats, and strategic implications for our portfolio and innovation roadmap.

• Produce concise, high‑impact MICI deliverables for senior leadership—including dashboards, intelligence briefs, and competitive deep‑dives.

• Drive the development, standardization, and automation of MICI reporting tools and platforms (e.g., SharePoint‑based dashboards).

• Partner with regional and upstream marketing teams to translate intelligence into actionable recommendations.

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Strategic Insight & Cross-Functional Collaboration

• Partner with upstream teams to develop TAM/SAM models, opportunity assessments, segmentation analyses, and early‑stage business cases.

• Facilitate alignment of market‑driven insights across regions and functions to ensure a unified view of strategic priorities.

• Influence pipeline decisions by synthesizing market and competitive insights into clear recommendations for NPD, lifecycle planning, and portfolio strategy.

• Lead the digital transformation of existing manual or offline reporting processes to ensure modern, scalable, and user‑friendly tools.

• Enhance data accessibility and visualization through platforms such as Power BI, Tableau, and SharePoint.

• Build repeatable reporting frameworks and dashboards that allow global teams to self‑serve insights.

Who you are

You are an analytically strong, strategically minded, and insight‑driven leader who thrives in complex, global environments. You can make sense of ambiguous data, uncover trends others miss, and communicate insights clearly to senior audiences. You are highly collaborative, value diverse perspectives, and influence effectively across a matrixed organization. You enjoy transforming complexity into clarity and guiding cross‑functional teams toward confident, data‑driven decisions.

What you Bring

• Bachelor’s degree in marketing, business or science/technology field required; advanced coursework or an MBA is a plus.

• 8-12 years of professional experience with at least 1 year in MedTech, pharmaceuticals or the healthcare industry.  Experience supporting global or regional markets is strongly preferred.

• Demonstrated ability to develop market models, interpret complex data sets, and build executive‑level insights and recommendations.

• Deep understanding of global market trends, competitive landscape assessments, and the regulatory environment in the healthcare industry.

• Experience with industry datasets (e.g., IQVIA, Definitive HC, Clarivate, Sg2) and proficiency with data visualization tools (Power BI, Tableau, think‑cell).

• Strong communication, storytelling, and presentation skills, with the ability to translate data into executive-ready actionable insights and recommendations for business growth.

• Proven success influencing cross‑functional and global stakeholders in a matrixed environment.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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